Asia Redhead  

Fashion Design

  1. Senior Collection
  2. Fashion Scholarship Fund
  3. Denimwear Collection
  4. Denim Patchwork Technical Flat 
  5. CAD & Garment Construction

Fashion Marketing


  1. Ferragamo 6 Month Buy Plan
  2. Minju Kim Mock Ad




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©2024 Asia Redhead

Senior Collection



‘The Paper Crane’s Special Wish’ is my senior collection inspired by the saying that if you fold 1,000 paper cranes, you will be granted a special wish. 

Origami, the art of folding, inspired me down a rabbit hole of exploring the line between simplicity and intricacy. This womenswear collection is the realization of the paper crane’s wish, with geometric, origami elements meshed with a feminine, fairytale essence. 




Fashion Scholarship Fund Design & Product Development

Winner of the 2024 Fashion Scholarship Fund’s Virgil Abloh ‘Post-Modern’  and PVH Forward Fashion Scholarship.

‘Re-defined Value’ is a case study for STAUD that kickstarts sustainable practices for the brand.

Inspired by the idea of intrinsic value in clothing, this womenswear collection implements water-free dyeing, heat-dissolvable threads, utilization of deadstock materials, and a buy-back program. It targets conscious consumers who carry an optimistic and hopeful view of the world.




Denimwear Collection



“Spectrum” is a denimwear collection that aims to bring more awareness to what autism looks like in adulthood. Generally, conversations surrounding autism center around children, especially boys, and there is an overall lack of research about how it is presented in adults, who tend to mask their traits better.

The collection will implement thermo-regulation technology in the fabrics, as well as include soft interiors that are easy on the skin for those with sensory issues in mind. It will also include various exterior tactile design details in order to highlight the various traits.




Denim Patchwork Technical Flat



A comprehensive technical drawing for a denim patchwork shirt. Made in Adobe Illustrator.




CAD & Garment Construction



A collection of various computer-aided design and garment construction projects using programs such as Adobe Photoshop, Adobe Illustrator, and CLO 3D.




Ferragamo 6 Month Buy Plan



In this group project, we created a 6 month buy plan for Ferragamo. 

After extensive research into the brand’s history, identity, scope and size, product categories, and target customer, we then analyzed where Ferragamo stood in the market compared to competitors. We did relevant trend and technology research before crafting an assortment and buy plan for the chosen product category, Ferragamo’s largest category: women’s shoes.

Group members: Meredith Kristufek, AnaCarina Murphy, Yemisi Sanni




Love Language



‘Love Language’ is a mock advertisement for the brand Minju Kim. The deliverables include a website mockup, magazine mockup, as well as an instagram mockup. I creative directed, as well as did the styling and casting for this ad.

Photographer: Jaqueline Kim